In March 2025, international ladies’s intimates model AVIDLOVE formally kicked off its marriage ceremony season with the theme “The Bare Reality About Without end.” Partnering with worldwide supermodel Alexa Collins, the model launched an unique assortment. AVIDLOVE initiates the #avidloveempowerher charity marketing campaign. From March 8 to Could 31, 1% of gross sales from AVIDLOVE’s standalone web site can be donated to the SEEKHER Basis, supporting ladies’s psychological well being initiatives and including a significant contact to this season of affection and dedication.
Collaboration with Supermodel Alexa Collins: Redefining Fashionable Bride Confidence
Because the centerpiece of this marriage ceremony season marketing campaign, AVIDLOVE teamed up with multifaceted worldwide supermodel Alexa Collins to create the limited-edition assortment. Alexa, a former Dallas Cowboys cheerleader and a standout at Miami Swim Week, has carved a distinct segment within the international vogue scene. Her vibrant, wholesome picture aligns seamlessly with AVIDLOVE’s ethos of embracing one’s genuine self.
The collaboration merges Alexa’s signature energetic fashion with AVIDLOVE’s beautiful craftsmanship, providing limited-edition items comparable to satin bridal loungewear and embroidered lace lingerie. Beneath the slogan “Without end Begins Tonight,” the gathering reimagines fashionable marriage as a partnership rooted in equality and independence, presenting a singular alternative for as we speak’s brides.
#avidloveempowerher Charity Initiative: 1% of Gross sales Fueling Ladies’s Development
Past the romantic attract, AVIDLOVE’s concurrent charity challenge underscores the model’s compassionate ethos. Throughout the marketing campaign interval (March 8–Could 31), clients can take pleasure in a 30% low cost on AVIDLOVE’s standalone web site utilizing the promo code “SEEKHER.” Concurrently, 1% of every order’s gross sales can be donated to the SEEKHER Basis, a nonprofit devoted to bridging the gender hole in psychological well being. Via advocacy, analysis, and help packages, SEEKHER assists ladies in navigating challenges like physique picture nervousness, maternal societal pressures, and boundaries to office management.
AVIDLOVE goals to make each buy a catalyst for gender equality, permitting brides to rejoice their happiness whereas connecting with the expansion tales of different ladies. To encourage participation, AVIDLOVE launched an internet storytelling marketing campaign: Customers can share their private journeys (by means of textual content, photographs, or movies) on Instagram or TikTok utilizing the hashtag #avidloveempowerher for an opportunity to win AVIDLOVE product bundles. The model will weekly function excellent tales on its official channels, with some creators chosen for in-depth interviews, turning particular person narratives into inspiring forces for others. The marketing campaign has already garnered vital consideration, fostering a supportive community of ladies sharing their tales.
From Marriage ceremony Season to Lifelong Journeys: AVIDLOVE’s Dedication to Ladies’s Effectively-being
Because the Could 31 charity deadline approaches, AVIDLOVE has devoted a “Charity” part on its web site to reveal donation progress and spotlight touching moments from the marketing campaign. Contributions will proceed to help SEEKHER Basis packages, together with the “Ladies’s Psychological Well being Helpline” and the “Working Mothers’ Psychological Empowerment Undertaking.”
“The marriage season is our tribute to like, whereas the charity initiative displays our model’s promise to the ‘sisterhood of ladies,’” the model said. By integrating consumption with philanthropy, this collaboration addresses important ladies’s psychological well being points, empowering each participant to champion gender equality.
As lace and pearls weave goals of wedded bliss, and every buy carries a message of take care of others, AVIDLOVE demonstrates that true, enduring love transcends romantic vows—it thrives within the mutual help and empowerment of ladies. With the #avidloveempowerher marketing campaign coming into its last part, the model invitations extra shoppers to affix in contributing to ladies’s empowerment.
About AVIDLOVE
Based in 2015, AVIDLOVE is constructed on the core values of “magnificence and luxury,” striving to be a pioneer within the intimate attire business. The model’s identify, derived from “Avid” (enthusiastic) and “LOVE,” embodies a honest celebration of ladies’s confidence and romantic attract.
AVIDLOVE believes each girl deserves lingerie that’s each beautiful and cozy. Drawing inspiration from international aesthetics, designers craft timeless, subtle items infused with fashionable sensibility, catering to numerous physique sorts, events, and kinds. Whether or not it’s seductive lace lingerie or on a regular basis shapewear, AVIDLOVE empowers ladies to interrupt free from conventional constraints and specific their individuality by means of modern craftsmanship and premium supplies.
AVIDLOVE
Dana LI
New York, US
