Through the Worldwide Crypto Buying and selling Cup 2025 (ICTC), the first-ever livestreamed crypto buying and selling competitors, our workers spoke with the WhiteBIT CEO, Volodymyr Nosov, and their CMO, Alex Kozenko, to achieve perception into the occasion, its origins, objective, and the worth it makes an attempt to supply to the crypto group. That is what they informed us.
Paradigm Shift: Crypto Buying and selling As The Final E-Sport?
Interviewer: Thanks very a lot for taking the time to talk with us. We’re excited to listen to extra about WhiteBIT. To start out, might you inform us a bit concerning the early days of the platform? How a lot has it grown since then, and the place do you see it heading within the subsequent yr?
Volodymyr Nosov: Thanks. First, it’s essential to notice that WhiteBIT is only one of many merchandise inside the bigger WhiteBIT Group. Our group makes a speciality of blockchain growth, and right this moment, we handle over 12 energetic initiatives. We now have a staff of greater than 1,300 folks, together with over 240 in-house builders.
All of our merchandise are constructed fully in-house. That’s important to us. Many gamers on this trade depend on outsourced growth or white-label options, which frequently results in technical vulnerabilities. You continuously hear about hacks and information leaks—and that’s usually why. In distinction, throughout our seven years of operation, we’ve by no means had a single hack or information breach. That’s one thing I’m actually pleased with.
And it’s not nearly crypto. Sure, the crypto house has many exchanges and corporations, however the reality is, about 98% of them are primarily simply advertising and marketing shells—usually run by one individual with a front-end and no infrastructure. At WhiteBIT, our core focus has at all times been on growth. That’s why we proceed to develop yr after yr.
When it comes to the alternate itself, final yr alone, WhiteBIT facilitated over $2.7 billion in buying and selling quantity in 2024 —with out a single technical subject. That tells you one thing concerning the resilience of the platform.
Interviewer: Are you able to converse extra about WhiteBIT’s broader technique and future imaginative and prescient?
Volodymyr Nosov: Our imaginative and prescient is to bridge conventional finance and crypto. We’re creating options that replicate the performance of traditional monetary techniques however reimagined for blockchain. The concept is that you simply’ll have the ability to do the whole lot you want—from buying and selling to managing your funds—inside one built-in utility.
We’re additionally investing closely in infrastructure that helps institutional shoppers {and professional} merchants. Past crypto, our staff has been constructing blockchain-based options for conventional industries—banking, telecommunications, and even esports. These merchandise reside “beneath the hood” of Web2 corporations, giving them seamless entry to Web3 performance.
Right here’s the truth: huge Web2 corporations aren’t going away, however they lack the builders and expertise to combine blockchain correctly. Someday, they’ll notice they want crypto-native infrastructure. When that second comes, we’ll be prepared. We’ve spent the final 4 years constructing techniques which can be straightforward to combine into their present stacks.
Interviewer: Are you already seeing establishments undertake these options?
Volodymyr Nosov: Sure, it’s already taking place—quietly however steadily. Proper now, it’s tons of of corporations. In a yr, it’ll be 1000’s. In three years, it’ll be thousands and thousands. The wave is right here.
Interviewer: Let’s speak about right this moment’s occasion. What impressed WhiteBIT to host a buying and selling competitors?
Volodymyr Nosov: Good query. This isn’t our first occasion—we’ve partnered with soccer golf equipment, esports organizations, and different trade leaders. However we observed that nobody had ever organized one thing actually significant only for crypto merchants.
In the complete 14–15 yr historical past of crypto, nobody has accomplished this. So we determined to create one thing particular for our group—one thing that celebrates merchants as professionals. This event is our first main step, and we plan to host it yearly. It’s a studying expertise, and we’re amassing suggestions so the subsequent one shall be even greater and higher.
Interviewer: I additionally observed there’s a powerful instructional element. Would you say this occasion is geared towards serving to folks turn into higher merchants?
Volodymyr Nosov: Completely. It jogs my memory of how esports started. I keep in mind 15 years in the past, sitting in a pc lab with pals enjoying Counter-Strike. Again then, our households informed us it was a waste of time. At this time, esports is a billion-dollar trade.
We’re attempting to construct the identical form of infrastructure for buying and selling. Think about you’re a 25-year-old sitting at your laptop all day finding out charts, and your dad and mom don’t perceive what you’re doing. Now, abruptly, you’re competing on a world stage. That modifications the narrative. This occasion legitimizes buying and selling as a severe self-discipline, not only a passion.
Interviewer: So it’s not nearly buying and selling—it’s about elevating the complete tradition round it.
Volodymyr Nosov: Precisely. That is about extra than simply markets. It’s about friendship, group, and entry. Merchants can meet one another, alternate concepts, and get impressed by others on the prime of their sport. We’re constructing an ecosystem that goes far past numbers on a display.
Bitcoin value traits to the upside on the every day chart. Supply: BTCUSDT on Tradingview
A Chat With WhiteBIT’s CMO, The Origins of the ICTC 2025, And A Look Into Its Future
In a distinct dialog with a number of crypto information shops, together with Cripto Noticias, Crypto Insiders, and Bitcoinist, WhiteBIT’s CMO, Alex Kozenko, spoke about the concept gave kind to the ICTC 2025, and the way the staff behind the occasion was capable of pull it off, checking out many challenges.
Alex Kozenko: (…) It was a extremely advanced undertaking. We tried to mix the whole lot we’ve discovered as a staff and do one thing that had by no means been accomplished earlier than: the world’s first offline crypto buying and selling event. I informed my staff, if we’re going to do one thing, it must be extraordinary—a real “first ever” second.
Interviewer: So, anybody, even a newbie or a fan, might compete towards prime merchants?
Alex Kozenko: Precisely. That was the magic of it. That is the primary occasion the place anybody might check their abilities in real-time, towards seasoned professionals. In conventional esports, you’ll be able to’t simply present up and play with the professionals. However in our event, everybody begins on the identical time, on the identical information feed—it’s a stage enjoying discipline.
Interviewer: That makes it extra interactive and immersive than simply watching a sport.
Alex Kozenko: Sure! Think about in case you’re a fan of FC Barcelona, and as an alternative of watching El Clásico, you could possibly play in it. That’s the emotional hook. Right here, followers of buying and selling don’t simply watch—they take part. They check themselves towards the most effective.
Interviewer: And the way was the response from the group and influencers?
Alex Kozenko: It was combined at first. After we reached out, perhaps 80–85% didn’t reply. Some didn’t perceive the idea. Others had been skeptical. However those that did interact informed us, “That is the dream. That is what we’ve been ready for.”
We had been absolutely clear—no hidden tips, no faux numbers. Some members even informed us, “If I don’t win this factor, my followers gained’t purchase my course!” It added stress, but additionally made it extra actual. Merchants had the possibility to showcase their ability, technique, and magnificence reside on stage. It’s a dream state of affairs for them.
Interviewer: That’s a daring method to flip buying and selling right into a spectator sport.
Alex Kozenko: It’s. We designed this as an expert showcase—a spot the place merchants can reveal their concepts, their decision-making, their aggression, their expertise. It’s about exhibiting the world that buying and selling is greater than numbers—it’s a craft.
Interviewer: Was this a troublesome undertaking to execute?
Alex Kozenko: Extraordinarily. Each week, we had conferences with 40–50 staff members. The whole lot—from partnerships to stage design—was rigorously deliberate. One humorous instance: we needed to coordinate LED approval with La Liga for a part of the published. That usually takes two weeks; we had 12 days.
Our authentic venue didn’t have sufficient electrical energy to energy all of the tools. We needed to transfer the complete occasion to a brand new location and utterly recalibrate the whole lot. Nevertheless it was price it. I informed my staff, “We’re launching a rocket right here.” And in some way, we did.
Interviewer: What was probably the most difficult half for you personally?
Alex Kozenko: The folks. Managing the staff’s vitality and motivation was more durable than the rest. We needed to push the occasion from February to Might, and that delay was robust. However now, seeing 99% of the concept executed precisely how I imagined it—that’s probably the most rewarding feeling. Even in some areas, it exceeded my expectations.
I’m pleased with what we achieved. This occasion is greater than advertising and marketing—it’s a motion. And if that is only the start, I can’t wait to indicate you what we do subsequent.
Cowl picture from WhiteBIT, chart from Tradingview
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