Michael Saylor, a high-profile Bitcoin backer and co-founder of Technique, once more used a pop-culture picture to push a Bitcoin message on X.
He posted an AI-generated image that casts him as Indiana Jones inside what seems like a South American temple, and he captioned it, “I went in search of gold… and located one thing higher.”
Brief and pointed, the put up repeats a long-running theme: Bitcoin over gold.
Saylor Channels Pop Tradition
In line with Saylor’s posts, this isn’t a one-off stunt. He not too long ago shared one other AI picture that styled him like Tyler Durden from Battle Membership.
The visuals are easy — they seize consideration — and so they hold Saylor in headlines. Experiences have disclosed that the imagery follows an enormous company transfer, which helps clarify why the social posts are greater than memes.
I went in search of gold… and located one thing higher. pic.twitter.com/ve3ZQaNol6
— Michael Saylor (@saylor) August 9, 2025
Based mostly on experiences, Technique introduced on July 29 that it purchased 21,021 BTC for roughly $2.46 billion. That buy introduced the agency’s whole to 628,791 Bitcoin.
On the time of the announcement, these holdings have been value greater than $70 billion. These are the concrete figures right here: the BTC counts are secure on a ledger, whereas greenback values shift with the market.
Why The Pictures Matter
The photographs serve a transparent objective. They sign confidence to traders and followers, and so they steer the dialog towards Saylor’s long-held message that Bitcoin is superior to gold as a retailer of worth.
Brief messages attain a large viewers quick. Longer background posts hold the story alive.
A Authorized And Valuation Observe
Experiences have raised a second level: AI artwork that borrows well-known characters can contact on rights and picture questions. The posts don’t look like affiliated with film studios or rights holders.
That might result in debate, not fast motion. Additionally, greenback valuations tied to Bitcoin will transfer up and down with the market, so citing BTC counts with a date offers readers a clearer image.
In line with filings and public posts, the information are simple: Technique purchased 21,021 BTC on July 29 and now holds 628,791 Bitcoin.
The Indiana Jones picture is commentary and advertising rolled into one. It’s eye-catching. It’s additionally a reminder that trendy company messaging mixes finance and showmanship, whereas primary accounting — what number of BTC and once they have been purchased — nonetheless issues most.
Featured picture from Unsplash, chart from TradingView
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