TL;DR
- Immutable launches its Cell Gaming Division to deliver Web3 video games to the $121 billion cell market and speed up mass adoption.
- The division will put money into high studios, develop merchandise to simplify on-chain integration, and strengthen partnerships with publishers and app shops.
- With over 680 video games and backing from Ubisoft, Bitkraft, and King River Capital, Immutable goals to onboard the following billion gamers to Web3.
Immutable launched its Cell Gaming Division, a specialised workforce centered on bringing accomplice video games to the $121 billion cell market.
The corporate goals to speed up mass adoption of Web3 video games on cell units, put money into high-level studios, and develop merchandise that simplify on-chain integration for builders. The division may even foster partnerships with publishers and app retailer platforms to make sure Immutable video games attain high positions in international rankings.
🚨 ANNOUNCEMENT 🚨
In the present day, we’re launching the Immutable Cell Gaming Division.
A specialist taskforce to focus on mainstream customers on cell with new development merchandise, experience, and investments.
Why?
As a result of over 50% of mainstream avid gamers play on cell, producing +$121B in… pic.twitter.com/7vvFw4wFNZ
— Immutable (@Immutable) September 19, 2025
2025 has been a yr of robust development for the platform. Immutable signed partnerships with centralized exchanges and stablecoins, onboarded over 680 video games to its ecosystem—together with franchises producing greater than $100 million—and expanded its presence in web2 video games.
The corporate additionally accomplished the merger of the X and zkEVM chains, consolidating its infrastructure. Since April, three video games supported by Immutable have reached #1 on shops like Google Play and the App Retailer, pushed by latest judicial shifts and a positive regulatory surroundings, together with the CLARITY Act and the decision of the Epic Video games Retailer case.
Immutable Targets the Subsequent Billion Gamers in a $121 Billion Annual Market
The cell market represents greater than half of world avid gamers and generates $121 billion per yr. The Cell Gaming Division goals to deliver the following technology of on-chain video games to the mainstream and the following billion customers. The corporate plans to put money into expertise, merchandise, and strategic partnerships to make sure its video games are seen and aggressive in main cell shops.
Immutable provides a full-stack platform that features Immutable Chain, a scalable Ethereum Layer 2 community; Passport, a pockets and id answer with over 5 million sign-ups; and Play, a development platform designed to accumulate and retain gamers. The corporate helps a number of the most profitable Web3 video games and develops titles in collaboration with Ubisoft. With backing from traders similar to Bitkraft and King River Capital, Immutable holds the most important market share in Web3 gaming and leads the event of player-owned economies and composable recreation property.
The launch of the cell division is a key milestone in Immutable’s mission to onboard the following billion gamers to Web3, breaking into the world’s most profitable and accessible gaming class
