Social media community Bluesky is way smaller than the likes of X and Fb, however might have one other ace up its sleeve in counting on the love of sports activities and skill to let folks depart the platform to take a look at reside content material.
What Occurred: Two of entrepreneur Mark Cuban’s favourite gadgets are crossing paths with Bluesky engaged on highlighting the Nationwide Basketball Affiliation’s postseason video games.
Whereas Cuban’s Dallas Mavericks, of which he is part proprietor, aren’t within the NBA Playoffs, the push by Bluesky might be one in every of many to assist push sports activities followers to the platform.
In keeping with a report from TechCrunch, Bluesky is testing new options in the course of the NBA Playoffs that embody inserting a pink border with a “reside” callout on posts from the NBA’s Bluesky account when there are video games in progress.
Bluesky customers who click on on the NBA’s profile image will likely be redirected to the reside content material.
“We aren’t trapping you in Bluesky,” Bluesky COO Rose Wang stated. “We wish you to make use of Bluesky to find what’s occurring.”
Wang stated Bluesky may even check this function throughout WNBA video games.
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Why It is Essential: The choice to redirect customers to content material outdoors of Bluesky differs from the present technique of Elon Musk-owned social media platform X.
X, previously often known as Twitter, beforehand had reside streaming partnerships with sports activities leagues the place it could present contests reside on the platform.
These days, X highlights the scores and posts about video games and hopes to maintain followers on X slightly than having them depart to look at the precise sports activities matchup.
As highlighted by TechCrunch, Bluesky does not depend on promoting to become profitable, that means it does not care how a lot time folks spend on the platform. The aim is after all to get folks to proceed utilizing Bluesky and coming again.
The power for customers to shortly depart and watch sports activities contests and are available again to speak about them with different customers on Bluesky is an fascinating wager to see play out and might be one of many gadgets that would drive customers from X to Bluesky.
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